How to succeed as a creative in Tasmania? Get creative with how you present your message…
Recently, I worked on a story for House & Garden, featuring some good mates – Nick and Kerry – who’ve moved to Tasmania to renovate a minimalist-in-a-cool-Danish-way, 1960s weatherboard cottage. They love their food, so I love them.
They also live in a totally out-of-the-way place: in the beautiful, sleepy village of Middleton. Yet their careers are not suffering. Quite the opposite, in fact.
Nick’s a sought-after blacksmith and Kerry’s a talented creative director, and they both enjoy an amazing country lifestyle while maintaining their impressive creative careers. Kerry divides her time between their farm and Melbourne’s CBD for work, and Nick spends his days in his forge (on their 23-acre property on the banks of the D’Entrecasteaux).
They’ve also launched a blog, The Tassie Menagerie, which documents life on the farm, and how they juggle creative pursuits with herding ducks…
While their current arrangement seems idyllic to most, they are aiming even higher. Their goal is to live sustainably and independently – not just in terms of producing their own food, but also in working where and how they choose.
They say their move to Tasmania has enhanced their creativity – has given them a real point of difference in their work (which their clients are noticing).
To me, they are an example of how you can have your Tasmanian lifestyle while not compromising on the quality of your creativity. How you can use Tasmania as your USP (unique selling point).
To do the same, you have to:
1. Be flexible in how you deliver your message and product (think laterally);
2. Make sure you’re visible online (blog, website, guest posts…); and
3. Keep speaking to your audience as if they are global (not just local).
Too many freelance or independent creatives in Tasmania make the mistake of thinking and acting insular, of feeling they can’t compete with interstate and international creatives.
Clearly that’s not true – and it always pays to check out what other successful creatives are achieving. Be inspired and informed.
(Pics by Kerry and Nick, of their farm and forge)