Writing on, and about, an island

Mystery

In Tasmania on December 12, 2011 at 3:27 am

Tasmania is the new Twin Peaks.

For those who’ve had the pleasure, this needs no explanation. For everyone else: Twin Peaks was an immensely successful TV series by acclaimed US director David Lynch. It was a long and winding journey into a cast of weird and wonderful characters with every social quirk possible, shot through with undercurrents of creepy strangeness and set against a backdrop of outrageous natural beauty.

As I said: Tasmania.

Twin Peaks has celebrated 20 years since the first episode aired. Imagine if, rather than thinking Bear Grylls or Oprah, we courted the cast of this show to film a one-off (this has just happened elsewhere). A one-off campaign aimed at the Gen X and Ys of this world, who don’t want to condescended to with prescriptive travel campaigns.

All this talk of staying ‘on-brand’ can remove what’s most important to many people who may be thinking of travelling – or moving – to Tasmania: the mystery and the magic. Don’t get me wrong – I love a good brand. But Tasmania seriously needs to get its sexy back. New Zealand is sexy; the New Zealand brand is sexy.

We should be celebrating not just what’s overt about Tasmania – but what’s lurking beneath the surface.

Bring back the magic and mystery.

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