Writing on, and about, an island

Posts Tagged ‘press release’

Consider a Media Teaser for your eBook

In Books, Crime & Mystery Writer, Writing on March 14, 2012 at 11:26 am

The death in my crime novel happens in Tasmania on the 100th anniversary of the sinking of the Titanic – which is 15 April 2012.

To capitalise on this, and the flexibility that self-publishing allows me, I’ll be sending out – on 14 April – a book teaser to my media and book publishing contacts, to my social media connections, as well as to Titanic interest groups and forums.

I imagine that my contact list will receive an e-release, that alerts them to ‘a death’ the following day, in connection to a controversial Titanic conspiracy theory.

The idea being, that they’ll then head to my author site, where they can download the first chapter for free, watch a video – and find out that the mystery will be unravelling over the following month.

At that point, a month after my first e-release, my contact list will receive another email letting them know the murder has been solved, and that they can download the entire book on my site.

I thought about releasing a chapter at a time, but at this stage I think it’s a clever publishing/marketing model I’ll save for the future…

Checklist for Self-Publishing an eBook

In Books, Writing on February 14, 2012 at 5:11 pm


  • Complete editing of book
  • Book design – internals and cover, plus epub compatibility
  • ISBNs x 2 (one for hard copy, one for online) DONE
  • Buy WordPress publishing template DONE (Templatic’s Publisher theme)


  • Create mini-site – including PayPal function
  • Make a promo video
  • Launch mini-site (including video and first chapter)
  • Email press release/video/book teaser to media and contacts


  • Launch ebook


  • Publish hard copy

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